Unlimitail Chooses Snowflake to Power Privacy-Preserving Retail Media Across Europe and Latin America
4 Articles
4 Articles
Unlimitail taps Snowflake to build new retail media data hub
Snowflake announced that Unlimitail has selected Snowflake to power its retail media network. Unlimitail will build its upcoming Global Retail Media Data Hub on Snowflake, using Snowflake Data Clean Rooms to allow retailers to activate first-party data at scale and collaborate securely, without data ever leaving their own environments. Retail media is one of the fastest-growing channels in digital advertising, but also one of the most fragmented…
Unlimitail, Carrefour's advertising authority, is building its future Global Retail Media Data Hub, a platform designed to enable retailers, brands and agencies to collaborate around their data in a secure way.For this, Unlimitail chooses the platform of (more...)This article Carrefour's Unlimitail advertising authority chooses Snowflake for its Data Clean Room appeared first on La Revue du Digital.
Unlimitail has chosen Snowflake to power its network. The company will build its Global Retail Media Data Hub with the help of Snowflake's Data Clean Rooms, which enable distributors to activate their first-party data on a large scale and to collaborate without leaving their own environment. Unlimitail's network now claims 120 e-commerce sites, 250 million shoppers and over 35 partner distributors in Europe and Latin America. According to Public…
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