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Under Armour launches new ‘COMMIT’ APAC brand platform via Colenso BBDO with Olympic swimming champion Kaylee McKeown
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Campaign BriefUnder Armour launches new ‘COMMIT’ APAC brand platform via Colenso BBDO with Olympic swimming champion Kaylee McKeown
Under Armour has today unveiled its new Asia-Pacific brand platform, COMMIT, bringing to life the commitment stories and moments of athletes who keep showing up for the sports they love. The platform reflects Under Armour’s belief that what draws people back to the track, the court, the gym and the field is not only the result, the win or the applause, but the strength, growth, freedom, joy and fulfillment discovered when they truly commit to …
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