Brits' Trust in How Brands Use Data 'Lowest in the World' - DecisionMarketing

Brits' trust in how brands use data 'lowest in the world' - DecisionMarketing

It may be virtually impossible to find a marketer or agency which is not grabbing AI tools with both hands but this obsession is likely come back to bite them, with consumers becoming increasingly wary of brands riding roughshod over their privacy to use the technology. That is according to new research from SAP Emarsys, the omnichannel customer engagement platform, which includes insights from 2,000 UK consumers and 250 UK marketers. It reveals…

UK consumers lose trust as retailers invest more in AI

Despite rising AI investments by UK retailers, 57% of consumers distrust brands' use of AI and 76% doubt data privacy protections, reveals new research.