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Why It's Time for a Major Rethink of the Creative Model - DecisionMarketing
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Why it's time for a major rethink of the creative model - DecisionMarketing
One of the recurring issues clients face is paying for resources they don’t need. I once had a client tell me that her previous agency’s invoice was made up of 80% account management and project coordination client service teams, executive assistants, and other support roles, with only 20% allocated to actual creative work. Given that the brief was entirely creative in nature, I totally understand why she felt the balance was completely off. Thi…
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