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Tubi’s Clevenger: Why Meeting Viewers ‘Where They Are’ Is the Future of Streaming – Beet.TV
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Tubi’s Clevenger: Why Meeting Viewers ‘Where They Are’ Is the Future of Streaming – Beet.TV
CANNES – With more than 100 million monthly active users and a record-setting Super Bowl simulcast under its belt, streaming platform Tubi is reshaping how audiences and advertisers think about television, says Cynthia Clevenger, senior vice president of business-to-business marketing at the company. “Tubi has been on a wild tear over the past few years,” Clevenger told Beet.TV contributor David Kaplan at the Cannes Lions International Festival …
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