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Trust Economy: the Invisible Resource Worth More than Money
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1 Articles
In a world where crises succeed, where disinformation proliferates at high speed and where distrust seems to have become the norm, a resource that is still immaterial is gaining in importance to the point of disrupting economic balances: trust. Invisible, intangible, sometimes fragile, yet it is proving to be the most valuable strategic capital of companies, institutions, brands... and even individuals. The paradox of the contemporary world: mor…
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