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Trek Unveils His New Painting for the Tour De France 2025 - sportsmarketing.fr

Summary by SportsMarketing.fr
Trek's latest Project One ICON model will make its debut in this year's Tour de France with the men's Lidl-Trek team. Couler is inspired by abstract expressionists and channels the movement and spontaneity found in artists' works such as Matisse and Pollock. The design uses the colors of the Lidl-Trek team in bold brush strokes and superimposed textures, with paint splashes and hand-painted shapes that give the bike a dynamic and expressive look.
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Trek's latest Project One ICON model will make its debut in this year's Tour de France with the men's Lidl-Trek team. Couler is inspired by abstract expressionists and channels the movement and spontaneity found in artists' works such as Matisse and Pollock. The design uses the colors of the Lidl-Trek team in bold brush strokes and superimposed textures, with paint splashes and hand-painted shapes that give the bike a dynamic and expressive look.

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SportsMarketing.fr broke the news in on Wednesday, July 2, 2025.
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