US EditionA Ruff Rider: Toyota Releases Dog-Filled HiLux Campaign Via Saatchi & Saatchi
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Canines betray their owners in Toyota's latest Hilux campaign, via Saatchi and Saatchi
Toyota has released a campaign with Saatchi and Saatchi Australia that deploys an army of dogs to champion its new Hilux vehicle.The platform features a 60-second film, “The Pied Piper”, playfully riffing on the Medieval German tale of the Hamelin piper.In it, a driver and his dog set off on a trip in a Hilux. […]
Toyota refreshes HiLux platform with loyalty-led campaign
Toyota Australia has unveiled the next phase of its long-running HiLux brand platform with a new campaign developed by Saatchi & Saatchi Australia, marking the arrival of the updated HiLux model. The campaign continues the ‘Don’t send a ute to do a HiLux job’ positioning, which Toyota has used to reinforce the vehicle’s durability and relevance to Australian drivers across work and lifestyle use. The updated HiLux features refreshed styling, upg…
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