Tourism Fiji Launches ‘Be Fiji’ via Havas Village

Tourism Fiji launches ‘Be Fiji’ via Havas Village

Tourism Fiji has launched ‘Be Fiji’, the next chapter of its long-running global brand platform ‘Where Happiness Comes Naturally’. The campaign was inspired by the insight that happiness comes naturally to the people of Fiji, but it often feels harder to access in today’s fast-paced world. ‘Be Fiji’ invites travellers to reconnect with the happier version of themselves in a destination where happiness is found in being connected, playful and pre…

Tourism Fiji marks record 2025 arrivals, launches new ‘Be Fiji’ campaign

Tourism Fiji celebrates record-breaking year for visitor arrivals while unveiling the next evolution of its Be Fiji campaign.

Tourism Fiji Launches ‘Be Fiji’ Campaign Via Havas Host

Tourism Fiji launches 'Be Fiji' campaign after rejecting 'Fee Beegees' option.

Tourism Fiji's latest campaign asks travellers to find joy and 'Be Fiji'

Tourism Fiji has expanded on its global “Where Happiness Comes Naturally” platform with its new “Be Fiji” campaign.Developed with Havas and brought to life by Filmgraphics’ director Michael Lawrence, “Be Fiji” aims to help travellers reconnect with their happier selves, in a location where joy is woven into the fabric of people’s lives. It invites […]