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Touch, Trust, and Television: Why QVC’s Mall Experiment Still Matters
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Touch, Trust, and Television: Why QVC’s Mall Experiment Still Matters
This article was originally published in 2001 and was last updated June 12, 2025. Tension: We claim to love the speed of digital commerce, yet we return to physical spaces in search of trust and grounding. Noise: Media coverage frames hybrid retail as either nostalgic gimmick or tech spectacle—missing its human psychological value. Direct Message: The future of retail isn’t faster or flashier—it’s more embodied, more intentional, and more emoti…
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