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Top Ways SMBs Can Compete by Advertising on CTV
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Top Ways SMBs Can Compete by Advertising on CTV
Consumers enjoy TV viewing, and they are gradually increasing their connected TV (CTV) time. As we pointed out last week, the IAB predicts CTV (streaming TV) ads will grow faster than all other digital ad categories in 2025. But media sellers still face challenges when it comes to fill rates and convincing their SMB accounts that advertising on CTV works. CTV Viewing Data In 2024, the daily viewing of CTV programming hovered around one hour. Mor…
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