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Media buyers look for ways to stay ahead of clients' tariff budget pressures

President Trump's proposed tariffs, dubbed 'Liberation Day,' triggered recessionary concerns in the advertising industry.
Brands had robust ad spending in the prior year, boosted by the Olympics and a heated election cycle.
Agencies are now exploring strategies like direct deals and curation to maximize media investments.
Ewan McIntyre of Gartner stated CMOs should make tough decisions and revisit plans often.
Facing tariff pressures, over 80% of marketers anticipate budget cuts of 6-20% and are trying to figure out the future.

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Media buyers look for ways to stay ahead of clients' tariff budget pressures

Some media agencies are reconsidering the ways they invest media budgets, and focusing on direct deals and curation to drive efficiencies.

7 days ago

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marketingdive.com

How CMOs can stay reactive as Trump tariff chaos threatens budgets

Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, analysts say.

8 days ago

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To escape the burden of their customers' tariffs, media buyers strive to gain insight into how to stay on top of the market

Despite the fact that few will advocate for smaller media budgets or end campaigns, marketing executives across the country and beyond are...

7 days ago

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marketingdive.com broke the news in 8 days ago on Friday, April 4, 2025.

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