To Change Company Culture, Start with One High-Impact Behavior

To Change Company Culture, Start with One High-Impact Behavior

Most organizations try to change workplace behavior through education, communication campaigns, and training, but these efforts are costly and rarely translate into measurable shifts in how people actually act on the job. A new four-step model can help. The process starts with rigorously targeting a single, high-impact behavior or decision; then building a data-driven theory of change; then embedding timely interventions into the specific moment…