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TK Maxx celebrates 20 years of Cancer Research UK with Naomi Watts campaign
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TK Maxx celebrates 20 years of Cancer Research UK with Naomi Watts campaign
Clothing and home retailer TK Maxx has enlisted actress Naomi Watts for a new campaign that celebrates the 20th anniversary of its charitable partnership with Cancer Research UK. Shining a spotlight on the £50 million raise for the charity by the retailer since 2005, the creative will see Naomi Watts bedecked in a specially-made 50-layer dress. For the duration of the partnership, TK Maxx stores have been running the ‘Give Up Clothes for Good‘ c…
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