Thrive PR Wins BYD ANZ Launch Remit

Thrive PR wins BYD ANZ launch remit

Thrive PR & Communications has been appointed to lead BYD’s product launch and experiential account across Australia and New Zealand, following a competitive tender. The independent creative communications agency will oversee launch strategy for BYD and DENZA over the next 12 months, as the electric vehicle brand expands its local presence. The remit includes activations, media relations, corporate, community and government relations, creative c…

Thrive PR expands BYD remit to lead ANZ experiential and launch strategy

Thrive PR has been appointed to manage the product launch and experiential account for BYD in Australia and New Zealand. This follows BYD’s recent rise to become the top-selling electric vehicle brand in Australia, with a reported 640.9% increase in sales year-on-year.The announcement:Independent creative communications agency Thrive PR & Communications has landed the product launch […]

Thrive PR & Communications wins BYD product launch and experiential account across ANZ

Independent creative communications agency Thrive PR & Communications has landed the product launch and experiential account for EV giant BYD following a competitive tender across Australia and New Zealand.   The win represents a milestone victory for the broader agency group, marking the third consecutive tender win under the unified Thrive holding umbrella. Thrive will partner closely with its human-centred corporate communications sister agen…

Thrive expands BYD brief across Australia and New Zealand

Product launch and experiential account.