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This Is What the OXXO’s Magicians Look Like; the Strategy of Turning Stores Into Local Identity Experiences

Summary by Revista Merca2.0
The initiative intervenes three stores in Nuevo León, Chihuahua and Sinaloa with designs inspired by historical, cultural and geographical elements of each destination.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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Revista Merca2.0Revista Merca2.0

This Is What the OXXO’s Magicians Look Like; the Strategy of Turning Stores Into Local Identity Experiences

The initiative intervenes three stores in Nuevo León, Chihuahua and Sinaloa with designs inspired by historical, cultural and geographical elements of each destination.

·Mexico City, Mexico
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Revista Merca2.0 broke the news in Mexico City, Mexico on Wednesday, October 7, 2026.
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