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Nonalcoholic Beer Is Set to Become the Second-Largest Beer Category in the World

Summary by Food & Wine
A once-overlooked segment now commands serious global market share, and its momentum is prompting strategic investments from global brands.Diy13 / Getty ImagesKey PointsNon-alcoholic beer grew by 9% globally in 2024, even as the total volume of alcoholic beverages declined by 1%. It is projected to surpass ale this year and become the second-largest beer category in the world.Millennials and Gen Z are driving the shift, fueled by moderation tren…

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The brewing sector has added its second consecutive year with sales downwards, something that did not happen since 2008 when the financial crisis broke out. At the moment, beer sales closed last year with a slight drop of 0.2% with a significant fall of 3% during the fourth quarter due to inflation and the unstable international context. Central Spain was the main 'engine' of consumption and consolidated as the second producer in the EU. Meanwhi…

·Madrid, Spain
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Beer sales in Spain fell by 0.2% annually to 38.6 million hectolitres, and declined for the second consecutive year, a circumstance that did not occur since the crisis since 2008; in the hotel industry the decline was higher, of 2% The employers' brewers of Spain attributed the decrease in consumption to inflation, to the moderation of consumers and to the greater planning of spending and of departures.The Socioeconomic Report of the Beer Sector…

Beer sales fell by 0.2% in 2024, to 38.6 hectolitres. This figure means chaining two consecutive years of declines, an unprecedented fact since the financial crisis of 2008, according to the report 'Socioeconomics of the Beer Sector in Spain 2024' prepared by Cerveceros de España, representing Mahou San Miguel, Heineken España, Damm, Sons de Rivera (Estrella Galicia) among other producers, in collaboration with the Ministry of Agriculture, Fishe…

The general fall of 0.2% contrasts with the growth of non-alcoholic beer, whose sales increased by 4% in 2024 and already represents 14% of all beer that is drunk in Spain. Read

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Expansión broke the news in on Wednesday, June 11, 2025.
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