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The price of influence: Why bartering needs a rebrand in the GCC - Campaign Middle East

I sat across from two female powerhouses in the Gulf Cooperation Council’s (GCC) influencer marketing field, and one thing was clear – brands need to stop thinking of bartering as a budget hack and start treating influencers like true partners. Shifting influence  With Saudi Arabia’s average age at just 29 and more than 60 per […] The post The price of influence: Why bartering needs a rebrand in the GCC appeared first on Campaign Middle East.
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Campaign Middle East broke the news in on Friday, July 25, 2025.
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