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The New Rules of Customer Retention: Winning Over Increasingly Disloyal Consumers - The Food Institute
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The New Rules of Customer Retention: Winning Over Increasingly Disloyal Consumers - The Food Institute
In the words of Dr. Thomas Weinandy, a senior economist at Upside, loyalty isn’t what it used to be. According to a new report from Upside, customers are no longer loyal to certain brands. The report – which looked at 75 million transactions and two years of data – found that customers are now putting their own needs before brands and that “uncommitted customers” make up 79% of brick-and-mortar retail customers. So-called “uncommitted customers”…
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