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The new GCC marketing playbook: ROI, AI and agility over perfection - Campaign Middle East
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The new GCC marketing playbook: ROI, AI and agility over perfection - Campaign Middle East
After nearly 18 years in the marketing and communications field, one thing remains clear: the landscape is always shifting. Every year introduces new tools, trends and technologies. However, the real turning point came with the rise of social media, smartphones and, now, generative AI. What was once a structured and predictable ecosystem is now dynamic, […] The post The new GCC marketing playbook: ROI, AI and agility over perfection appeared fir…
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