Novella, Metaphor Foods Unite to Commercialize Cell–Based Natural Preservatives

Could plant cell culture pave the way for the next generation of antioxidants and antimicrobials?

Natural preservatives from mixed tocopherols to rosemary extracts are gaining traction as food manufacturers seek to clean up labels. But could a new generation of products produced by plant cell culture unlock new mechanisms of action? Israeli foodtech startup Novella is one of a flurry of startups developing high-value food or personal care ingredients via plant cell culture. Rather than using sunlight, water, and soil to nurture fully-grown p…

Novella, Metaphor Foods Unite to Commercialize Cell–Based Natural Preservatives

Strategic partnership to unveil plant–based innovation for clean-label food preservation Modi’in, Israel – Biotech start-up Novella Innovative Technology, Ltd. and leading functional ingredient innovators Metaphor Foods, Braeside Victoria, Australia, announce a strategic partnership to spearhead a new paradigm for natural preservation in food applications. Plant-Cell Platform Novella creates pure compounds from plant cells, but outside of the pl…