‘We’re Seeing an Immense Uplift in the Scale’: How Generative AI Is Fueling the Next Wave of ad Tech Fraud

‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud

Generative AI content farms are stealing publishers’ ads.txt files to hijack ad revenue, according to DoubleVerify.

Artificial intelligence and the organisation and control of fraud · CrimRxiv

Artificial intelligence (AI) is reshaping the fraud landscape, serving as a tool for both controlling and organising frauds. This chapter examines AI's dual role, drawing on the distinction between predictive AI, widely used to detect and prevent fraud,  and generative AI...

The magnitude of ad tech fraud has been greatly enhanced by the use of generative AI

The onset of AI-based fraud may bring about a new era of ad tech fraud, even if the industry is not prepared.DoubleVerify has been tracking the...