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The London Eye celebrates their 25th anniversary with “The World’s Most Iconic Ride” campaign by Modern Citizens - London Post

Summary by London Post
In celebration of the London Eye’s 25th birthday, the brand has launched a new year-long, multi-channel campaign “The World’s Most Iconic Ride”, created by Modern Citizens. Originally opened in 2000 to mark the millennium, the London Eye has become an integral part of London’s skyline, and one of the world’s most recognised landmarks. From blockbuster Hollywood appearances and global PR stories to countless proposals and moments of personal sign…
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London Post broke the news in on Friday, April 4, 2025.
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