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The Great Bringback Is Upon Us

Summary by Byrdie
In a world of constant newness, brands are finally realizing we just want our old favorites back.Credit: Victoria's Secret / Too Faced / Olay / smashbox / Mac Cosmetics / @erinparsonsmakeup / ByrdieThere’s nothing worse than when a brand stops making your favorite product. On my personal list of gone-but-not-forgotten beauty favorites: original Caress bar soap, original John Freida Beach Waves spray, Stella McCartney perfume, Sunsilk Leave-In Co…
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Byrdie broke the news on Thursday, October 8, 2026.
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