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The global DOOH explosion is here - Campaign Middle East
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The global DOOH explosion is here - Campaign Middle East
The numbers don’t lie: Digital Out-of-Home (DOOH) advertising is experiencing unprecedented growth that’s reshaping the entire advertising ecosystem. Global DOOH market value surpassed $27.5bn in 2024, up from around $24.3bn in 2023, and is projected to exceed $74bn by 2032. This isn’t just growth – it’s a fundamental transformation of how brands connect with consumers […] The post The global DOOH explosion is here appeared first on Campaign Mid…
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