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The Future of Media Buying is Here – and It’s Not Walled in by Big Tech
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The Future of Media Buying is Here – and It’s Not Walled in by Big Tech
Phil Duffield, VP UK at The Trade Desk, examines media buying. He expands on how brands have turned challenges into transformation, keeping pace with the content boom, and facilitating smarter buying. A new approach to digital advertising innovation is here. From [...] The post The Future of Media Buying is Here – and It’s Not Walled in by Big Tech appeared first on ExchangeWire.com.
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