Google Might Be in the Lead in Their AI Capability

Google might be in the lead in their AI capability

Google might be in the lead in their AI capability, says Constellation’s Ray Wang. Source: Youtube

In the Rush to AI, Google Remains a Formidable Player

Credit: iStock Photos Pranay Gautam from Wolfgang Digital looks at some of the big announcements that Google made during its recent GML event and what they mean for AI, search and creativity. We are more than halfway through 2025, and AI is not only a buzzword but has become a major part of ad operations. At this year’s Google Marketing Live (GML) in Mountainview, California in May, it became clear that AI is here to stay. With that in mind, let…

The future of advertising according to Google: AI, multimodal search, and zero-click purchases

Digital marketing is undergoing an unprecedented revolution. This is revealed in the Google Summer Essentials 2025 report, a strategic document that redefines how brands should approach advertising in the era of artificial intelligence (AI), multimodal content, and automated purchases. Google’s proposal is not futuristic: it’s a roadmap already underway that all marketing leaders must understand to remain competitive. In this new landscape, adve…