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The Field Museum’s “Blood Appétite” Wins Grand Effie at the 2025 Effie Awards US
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The Field Museum’s “Blood Appétite” Wins Grand Effie at the 2025 Effie Awards US
NEW YORK, May 22, 2025 – The Field Museum and Leo Burnett Chicago, with contributing agencies Publicis North America, Aisle Rocket, and PXP Studios, took home the Grand Effie Award for their campaign “Blood Appétite” at the 2025 Effie Awards US Gala, held May 22nd in New York City. To combat the seasonal dip in attendance caused by harsh Chicago winters, the Field Museum launched a bold campaign for its Bloodsuckers exhibit, focused on blood-fee…
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