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The DXTA effect - Campaign Middle East

Summary by Campaign Middle East
A teenager in Riyadh logs into his favourite game, not just to play but to connect with friends. A marketer in Dubai watches in real-time as an artificial intelligence (AI) system fine-tunes ad placements, ensuring every dollar spent reaches the right audience. Two different worlds? Not anymore.  Gaming has become the new social network, and […] The post The DXTA effect appeared first on Campaign Middle East.
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Campaign Middle East broke the news in on Thursday, April 3, 2025.
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