The default bias is more powerful than we thought
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The default bias is more powerful than we thought
As product marketers, we obsess over small tweaks that can make or break user adoption – button copy, onboarding flows, call-to-action color choices. But what if the biggest lever we’re overlooking isn’t how we phrase the choice, but which option we silently make the default?A new study published in the Journal of Marketing Research – “The Golden Halo of Defaults in Simple Choices” by Sullivan, Breslav, and Huettel – challenges long-held assumpt…
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