The Collective unveils landmark global study redefining how brands can engage women as consumers - adobo Magazine Online

The Collective unveils landmark global study redefining how brands can engage women as consumers - adobo Magazine Online

SYDNEY, AUSTRALIA – The Collective®, Wasserman’s women-focused global advocacy and advisory business, today released the first installment of The Collective® Economy: A Global Understanding of Women’s Buying Power, a major international study that explores how modern women see themselves, what drives their buying decisions, and why many brands may still be falling short of reaching them. With two-thirds of the world’s discretionary spend in thei…