The Cointreau makes the margarita says Aubrey Plaza - Brand Innovators

The Cointreau makes the margarita says Aubrey Plaza - Brand Innovators

Aubrey Plaza brings her irreverent persona back to the Cointreau brand to suggest that the key ingredient in a margarita isn’t the tequila, it’s the Cointreau.  The campaign, a continuing evolution of the brand’s “MargaRight” campaign, depicts Plaza introducing her own line of tequila (a playful dig at the increasing number of celebrity-owned tequila brands) called “Any Tequila.” The suggestion is that it doesn’t matter which tequila one might u…