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Forget Super Bowl TV Deals — Mattress Brands Want in on the Action This Year

Sleep Number partners with Travis Kelce in a three-year deal promoting quality sleep for performance; Presidents' Day sales offer up to 50% off smart beds, the brand says.

Summary by WWD
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. In the lead-up to the big game (we’re talking about the annual celebration of sport and chicken wings called the Super Bowl, of course), tech companies like Samsung, Vizio, Roku, and LG have been known to host some of their biggest TV sales ever — comparable to the deals seen during Black Friday, if not juicier. T…

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  • 67% of the sources are Center
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Smart Branding broke the news in on Friday, February 6, 2026.
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