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Top Smart Branding News

Quilt Upgrades to Quilt.com, Strengthening Its Brand for the Long Term

Quilt Upgrades to Quilt.com, Strengthening Its Brand for the Long Term

The Exact Brand Match (EBM) domain Quilt.com aligns with how people naturally refer to the company, without introducing confusion or qualifiers. The post Quilt Upgrades to Quilt.com, Strengthening Its Brand for the Long Term appeared first on Smart Branding.Read Article
100+ Buy Now, Pay Later (BNPL) Companies and Their Domain Name Choices

100+ Buy Now, Pay Later (BNPL) Companies and Their Domain Name Choices

From our analysis of 130 Buy Now, Pay Later (BNPL) companies, we have identified key trends in naming and domain name usage. The post 100+ Buy Now, Pay Later (BNPL) Companies and Their Domain Name Choices appeared first on Smart Branding.Read Article
The Last Digital Moat: Why Strategic-Grade Domain Names Matter More in an AI
Startups

The Last Digital Moat: Why Strategic-Grade Domain Names Matter More in an AI

A solo founder somewhere in the world launches a startup in 48 hours. ChatGPT writes the code, Midjourney handles design, and Replit brings it all together. He has a working app, a slick site, and even a backstory for his brand. So do 120 others. Same idea. Same category. One thing sets the winner apart: […] The post The Last Digital Moat: Why Strategic-Grade Domain Names Matter More in an AI-Everything World appeared first on Smart Branding.Read Article

Pensol Capital Trust rebrands to Star Pensions Trust

Pensol Capital Trust, a leading corporate trustee and pension fund manager has rebranded to Star Pensions Trust, effective in 2025. This strategic rebrand aligns the Company more closely with its parent Group, Star Assurance Group, and reflects its renewed commitment to delivering modern, transparent, and client-focused pension solutions to individuals and institutions across Ghana and the Diaspora. Star Pensions Trust, now a wholly owned subsid…Ghana · GhanaSee the Story

New Domain, Stronger Brand: Kickstart Now on Kickstart.com

Kickstart, a venture capital firm based in Utah, has acquired the domain Kickstart.com, upgrading from KickstartFund.com. The post New Domain, Stronger Brand: Kickstart Now on Kickstart.com appeared first on Smart Branding.Utah · UtahRead Article

INKA Entworks Rebrands to DoveRunner, Signaling Growth and Market Expansion

As part of its rebrand, DoveRunner has secured the Exact Brand Match (EBM) domain name DoveRunner.com. The post INKA Entworks Rebrands to DoveRunner, Signaling Growth and Market Expansion appeared first on Smart Branding.Read Article

Sphere Fluidics Rebrands to Sphere Bio to Reflect Evolving Capabilities

As part of the rebrand, the company secured the Exact Brand Match (EBM) domain name SphereBio.com - a key step in supporting a seamless brand transition. The post Sphere Fluidics Rebrands to Sphere Bio to Reflect Evolving Capabilities appeared first on Smart Branding.Read Article

Icon Acquires Icon.com in Landmark Deal

Icon, the AI Admaker that helps brands plan, create, and launch thousands of ads with unprecedented speed, has acquired Icon.com in an eight-figure transaction. The post Icon Acquires Icon.com in Landmark Deal appeared first on Smart Branding.Read Article

Food News of the Week: Yerba Mate’s Big Rebrand, Daiya Reformulates, and a Salty Oreo First Hits Stores

100% Left coverage: 1 sources
While fast-food chains scramble to keep up with flexitarian demand and more Americans cite chronic illness as their reason to ditch meat, this week’s food headlines tell a bigger story: the plant-based category is growing. Brands are reformulating with more indulgent flavors, fine dining and in-flight meals alike are embracing creativity, and a legacy brand makes a major shift. This week also delivered important reminders: most consumers know a …United States · United StatesSee the Story

Posha Announces $8M Series A Months After Rebranding From Nymble

Posha, a food technology company developing an AI-powered kitchen robot, has raised $8 million in Series A funding. The post Posha Announces $8M Series A Months After Rebranding From Nymble appeared first on Smart Branding.Read Article

Enos Answers Refines Its Brand with a Four-Letter Domain Enos.com

The investment in Enos.com shows how the brand is thinking about its long-term position. The post Enos Answers Refines Its Brand with a Four-Letter Domain Enos.com appeared first on Smart Branding.Read Article

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