For Gen Z, Dry January Has Become Something Much Bigger

For Gen Z, Dry January has become something much bigger

For young people across the United States, “Dry January” is no longer a novelty. For some, it has become a year-round way of life. Members of Gen Z — those born between 1997 and 2012 — are drinking less alcohol than any generation in decades, part of a broader shift that is reshaping social life, public health and even the alcohol industry itself. But whether Americans are truly drinking less — or simply drinking differently — depends largely on…

Dry January as an experiment, not a punishment — Harvard Gazette

Health Dry January as an experiment, not a punishment Why it’s worth trying, what to expect, and how to succeed Alvin Powell Harvard Staff Writer January 5, 2026 6 min read Sarah Wakeman, the senior medical director for Substance Use Disorder at Mass General Brigham. Veasey Conway/Harvard Staff Photographer As 2026 kicks off, many people are looking for ways to live healthier, happier lives. Dry Ja…

The best alcohol-free alternatives for Dry January

A “sobering shift” is taking place, with “stiff drinks” giving way to “soft power”, said Tamzin Reynolds in Tatler. As “Dry January hits its stride”, low- and non-alcoholic alternatives to booze are booming.Whether you’re “zebra striping” (alternating between alcoholic and soft drinks), or going cold turkey (perhaps literally with leftovers), “abstinence has never been more indulgent”. Here are some of our favourites to kick off 2026.Lucky Saint…

More Americans Plan to Participate in Dry January, Here’s Why It Matters for Consumer Spending Beyond Alcohol

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use CivicScience to drive campaign performance here. The flip of the calendar to January brings a focus on resolutions and goals for the year ahead. For the past several years, it has also marked the beginning of Dry January, during which people refrain fro…

Dry January and beyond as alcohol consumption continues to fall across Europe

Dry January has steadily found its place in Monaco’s public health calendar, reflecting a broader European shift towards more conscious alcohol consumption… After the excesses often associated with Christmas and New Year celebrations, the January Challenge offers residents a structured opportunity to pause, reset and reassess their relationship with alcohol. The principle is simple: no […] The post Dry January and beyond as alcohol consumption c…