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Top CivicScience News

Majority US Families Expect to Maintain or Increase Back-to-School Spending, Survey Finds
Artificial Intelligence · United States

Majority US Families Expect to Maintain or Increase Back-to-School Spending, Survey Finds

100% Center coverage: 1 sources
Nearly 3 in 4 US families plan to spend the same or more on back-to-school shopping this fall, according to a new survey from PwC, signaling strong demand despite inflation and tariff-related price pressures.See the Story
Consumers want more value — beyond low prices
Inflation

Consumers want more value — beyond low prices

100% Center coverage: 1 sources
Economic uncertainty driven by inflation and other factors is altering consumers’ perception of value, according to new research from Deloitte.See the Story
Prime Day Preview: Slightly Fewer Shoppers, Bigger Budgets, and Winter Holiday and Back-to-School Buys
United States · United States

Prime Day Preview: Slightly Fewer Shoppers, Bigger Budgets, and Winter Holiday and Back-to-School Buys

This is only a glimpse of the data available to CivicScience clients. Discover more data. Amazon’s annual Prime Day returns July 8–11 – doubling its usual two-day run – but economic uncertainty this year may dampen consumer enthusiasm. As Americans either delay or accelerate their purchases amid rising tariffs, those shifting behaviors are shaping Prime Day, particularly as consumers look to get ahead on back-to-school and winter holiday shoppin…Read Article

Economic Sentiment Slightly Declined at the End of Q2

The latest biweekly reading of the Penta-CivicScience Economic Sentiment Index (ESI) declined by 0.3 points from 33.7 to 33.4, marking a small dip in overall confidence over the past two weeks. Three of the ESI’s five indicators decreased during this period. Confidence in making a major purchase decreased the most, falling 1.8 points to 24.2. —Confidence in buying a new home decreased 1.6 points to 24.5.—Confidence in finding a new job decrease…United States · United StatesRead Article

Numerator: Fourth of July spending plans include...

Independence Day is around the corner, and despite economic pressures, consumers are still planning on celebrating.Independence Day · United StatesSee the Story

3 Things to Know: Eyewear Cutbacks, Sports Memorabilia Interest Peaks, the Rise of July Halloween Shopping

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. 1. Americans are cutting back on vision-related purchases amid uncertainty, with nearly a third postponing going to the optometrist. With economic pressures still top of mind for many Americans, consumers continue to pull back on non-essential spending. But what about those products that feel essential to daily life, even if they come with luxury-level…United States · United StatesRead Article

On the Rocks: How Shifting Priorities Are Cooling Summer Drinking — and Fueling a Rise in Soda and Cannabis

This is only a glimpse of the data available to CivicScience clients. Discover more data. CivicScience data continues to reveal a steady decline in alcohol consumption among U.S. adults aged 21 and over. Whether it’s Dry January, trying mocktails or non-alcoholic beers, or scaling back during the holidays, Americans are drinking less—and that trend shows no signs of slowing as we head into summer. With the Fourth of July, summer vacations, and b…Marijuana · United StatesRead Article

Plant-Based Meat Usage Holds Steady, Understanding and Taste Fuel Hesitation

This is only a glimpse of the data available to CivicScience clients. Discover more data. Protein intake has long been a focus of the American diet, but that doesn’t mean it all has to be meat. CivicScience data suggest vegetarianism and veganism have gained traction in the last decade, with 19% of U.S. adults currently identifying as either vegetarian or vegan, up from 11% in 2015. With this growth comes an additional rise in options for plant-…Diet · United StatesSee the Story

From ‘Brat Summer’ to Quiet Coping – How Young Americans Are Prioritizing Summer 2025

This is only a glimpse of the data available to CivicScience clients. Discover more data. As summer unfolds under the shadow of uncertainty, American attitudes toward the season are shifting in subtle but telling ways. Among the youngest adults – those who helped define a ‘Brat Summer’ in 2024, marked by rebellious energy and unapologetic self-interest – the mood feels more muted this year. It’s not that fear has taken over for this age group, b…United States · United StatesRead Article

Economic Sentiment Holds Fairly Steady

The latest biweekly reading of the Penta-CivicScience Economic Sentiment Index (ESI) declined slightly by 0.1 points from 33.8 to 33.7, marking a minor dip in overall confidence over the past two weeks. Two of the ESI’s five indicators decreased during this period. Confidence in the overall U.S. economy decreased the most, falling 1.0 points to 34.1. —Confidence in personal finances decreased 0.7 points to 51.5.—Confidence in buying a new home …United States · United StatesRead Article

F1 Fans Are Gaining Speed — And Marketers Should Take Note

This is only a glimpse of the data available to CivicScience clients. Discover more data. It’s a busy time in the sports world with the NBA and NHL finals underway, MLB and the WNBA in full swing, and the golfing U.S. Open just wrapped up. Amid the frenzy, one sport that often flies under the radar in the U.S. is Formula One (F1) racing, which just concluded its Montreal Grand Prix over the weekend.  While F1 is a global powerhouse, CivicScience…Montreal · MontrealRead Article

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