This Campaign Is a Love Letter to Asian Americans—and Anyone With Dual Identities

This Campaign Is a Love Letter to Asian Americans—and Anyone With Dual Identities

Sandra Oh narrates ad from the Asian American Foundation and Wieden+Kennedy encouraging Asian Americans to embrace their dual identities

The Asian American Foundation Launches the  “Asian+American” Campaign to Celebrate the  Beautiful Complexity of Asian American Identity

NEW YORK CITY – Today, The Asian American Foundation (TAAF) is unveiling the  “Asian+American” campaign, a national PSA initiative that will encourage Asian Americans to  celebrate the complexity and beauty of their dual identities. Created in partnership with the award winning global creative agency Wieden+Kennedy New York, the campaign uses striking visual  storytelling and imagery that will blanket everything from billboards to social media—a…

The Asian American Foundation Launches the "Asian+American" Campaign to Celebrate the Beautiful Complexity of Asian American Identity

At a time when only 23% of Asian Americans say they feel fully accepted in the U.S., TAAF unveils a powerful new PSA narrated by Award-winning Actor/Producer Sandra Oh and directed by Academy Award-nominee Sean Wang.