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The Art of Research: Techniques and tips to assist the process - Intelligency Group | Digital Intelligence & Marketing
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The Art of Research: Techniques and tips to assist the process - Intelligency Group | Digital Intelligence & Marketing
Do I need to research when copywriting? Research is a critical step in the process of content creation, whether it’s finding inspiration whilst ideating or gathering statistics that will inform your discussion. Having research materials can majorly benefit you and the quality of your content. Research is so important. Eugene Schwartz famously said that effective copywriting is 80% research and 20% writing, showing just how much groundwork goes i…
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