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Top Intelligency Group | Digital Intelligence & Marketing News

Battle of the Algorithms: SEO vs AEO in the Age of AI Search - AtoAllinks
Google

Battle of the Algorithms: SEO vs AEO in the Age of AI Search - AtoAllinks

As digital landscapes evolve at lightning speed, so do the strategies for staying visible online. For years, Search Engine Optimization (SEO) has ruled the world of digital marketing. But a new contender has entered the arena — Answer Engine Optimization (AEO). In today’s AI-driven world, the battle of SEO vs AEO is reshaping how brands create, structure, and deliver content. But what exactly is the difference between SEO vs AEO? Why is this bat…See the Story
Google Streamlines Broad Match Experiments in Google Ads - Intelligency Group | Digital Intelligence & Marketing
Google

Google Streamlines Broad Match Experiments in Google Ads - Intelligency Group | Digital Intelligence & Marketing

In Google Ads, choosing between broad match and exact match keywords can make or break your campaign performance. Exact match means your ads show only when people search for your keywords exactly as you’ve set them—great for precision and control. Broad match, on the other hand, lets your ads appear for searches that include variations, related terms, or even synonyms of your keywords—giving you a wider reach but sometimes less relevance.  Knowi…Read Article
What is Keyword Cannibalisation, and how does it impact content? - Intelligency Group | Digital Intelligence & Marketing
Google

What is Keyword Cannibalisation, and how does it impact content? - Intelligency Group | Digital Intelligence & Marketing

What is keyword cannibalisation? Keyword cannibalisation occurs when multiple pages on your website target the same keywords, causing them to compete against each other in search engine results. Rather than boosting your visibility, this overlap can dilute your SEO efforts and hurt your rankings. Why is keyword cannibalisation such a problem? Keyword cannibalisation directly impacts your content. Here’s how it directly impacts your SEO efforts: …Read Article

Local Search and AI - Intelligency Group | Digital Intelligence & Marketing

In 2025, search is changing faster than ever. With the introduction of AI Overviews, ChatGPT and more, it is imperative that marketers adapt their content to appear on the AI driven search page so they don’t get lost in the shuffle. This is especially important for local businesses who thrive on appearing high on local searches to attract customers to their business. In this article, we will discuss how AI is reshaping local search visibility in…Artificial Intelligence · United KingdomRead Article

Content Marketing FAQ’s - Intelligency Group | Digital Intelligence & Marketing

Content marketing is just one element of a strong marketing strategy; it wields the content your business puts out to promote success. What is content marketing? Content marketing utilises the content your business creates to attract and retain an audience, to encourage profitable actions, typically purchasing your product or service. You achieve this by producing content that offers value to the reader, whether through education or entertainmen…Read Article

WhatsApp to Start Showing Ads to Users in Parts of the Messaging App

52% Center coverage: 150 sources
Meta · United StatesSee the Story

The Art of Research: Techniques and tips to assist the process - Intelligency Group | Digital Intelligence & Marketing

Do I need to research when copywriting? Research is a critical step in the process of content creation, whether it’s finding inspiration whilst ideating or gathering statistics that will inform your discussion. Having research materials can majorly benefit you and the quality of your content. Research is so important. Eugene Schwartz famously said that effective copywriting is 80% research and 20% writing, showing just how much groundwork goes i…ResearchRead Article

ChatGPT continues to dominate the AI space - Intelligency Group | Digital Intelligence & Marketing

Since its debut, ChatGPT has captured the imagination and clicks of businesses and consumers. Roughly 79 per cent of all visits to generative AI chatbots still flow to ChatGPT, down from 87.5 per cent six months ago. Its ease of integration into everyday workflows means teams rarely look elsewhere. Key reasons for its dominance include: Ease of use across content calendars and support desks Seamless integrations with tools like Slack and WordPr…ChatGPTRead Article

WordPress to Integrate AI - Intelligency Group | Digital Intelligence & Marketing

WordPress is forming an AI team to help with the development of AI products on the platform. What is WordPress WordPress is an open source content management system which allows users to create and manage websites including updating blogs, imagery, and customising UX. Users can use plug-ins which can be added to their site from WordPress extensive library which allow for enhanced customisation features and increased website functionality. Why is…Read Article

Google Ads Tests Easier-to-Use Conversion Tracking Dashboard - Intelligency Group | Digital Intelligence & Marketing

A Simpler Way to See What’s Working Google Ads is testing a new layout that makes it easier for advertisers to track andunderstand how well their ads are performing. The update is focused on what Google calls“conversion goals” — the actions you want people to take after clicking an ad, such as fillingout a form, calling your business, or making a purchase.With the new design, users can now click on a dropdown arrow next to each goal to getmore d…GoogleRead Article

Google Search Console: AI Mode data is coming - but it won’t be detailed - Intelligency Group | Digital Intelligence & Marketing

Google has confirmed that performance data from its new AI Mode will appear in Search Console soon. However, you won’t be able to isolate that data to understand how AI Mode is performing on its own. What is AI Mode? AI Mode is part of Google’s growing use of generative AI in search results. Instead of showing traditional blue links right away, AI Mode generates a full answer using AI -pulling together information from various websites. This can…Google · United StatesRead Article

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