The Air and Space Army engages with Canal+ Brand Solutions - The Media Leader

The French Air and Space Army is the most feminized in Europe and wants to go even further to attract new recruits. To recruit them, she called on Canal+ Brand Solutions and her creative studio La Factory, to produce a documentary series ("Fly to yourself") about...

Author: Damien From 27th to 29th March 2025, Westfield Euralille invites its visitors to discover the world of the aviators by welcoming the Air and Space Army. The legendary plane of the French patrol, the Alphajet, will take place for 3 days in front of the entrance of the center, side of the Buisses Square. Immersive and interactive activities, in virtual reality, will allow all visitors to discover the trades of the Air and Space Army, and p…

To respond to its recruitment challenges, the Air and Space Army launched a new communication system in collaboration with La Factory, the creative studio of Canal+ Brand Solutions. This initiative is part of a strategy to strengthen the attractiveness of the sector, especially among young women, while the Air and French Space Army is already the most feminized in Europe. The project is being implemented through a three-minute documentary series…