The 5 Ws of Journalism, Applied to Tech Buying

The 5 Ws of Journalism, Applied to Tech Buying

Rudyard Kipling may have spent part of his life as a journalist, but it was his work as a poet that provided the most useful guidance for other editors, reporters, and even today’s tech buyers. “I keep six honest serving men,” Kipling wrote in the first line of his poem of the same name. “They taught me all I knew. Their names were What and Why and When and How and Where and Who.” In just one stanza, Kipling had outlined a framework for reportin…