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Upfronts of the Tf1 Group: the Strength of Direct, the Power of Narrative, the Ambition of Commercial Profitability - the Media Leader
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During its Upfronts at the Seine Musicale, the TF1 Group confirmed its desire to assume a central role in the French audiovisual landscape of tomorrow. Original creation, sport in plain language, international partnership, rise in the power of TF1+, measured and claimed advertising efficiency: the whole line-up 2025-2026 reflects a clear ambition, structured around editorial performance, the power of strike and a form of strategic optimism. Prog…
The TV channel TF1 unveiled its novelties for 2025-2026 during a "show", on July 1 at La Seine Musicale (Boulogne-Billancourt). Presented by the new JT joker of 1pm Isabelle Ithurburu, the event brought together nearly 1200 guests, including journalists, partners and advertisers. ...
The leading channel unveils an ambitious programming, combining historical fiction and partnerships with the streaming giants. TF1 is preparing a season rich in original productions, with about twenty new features to the poster. After the success of series like "HPI", the channel is now relying on stories anchored in the past to captivate its audience. Among [...] The article TF1 focuses on History to seduce its audience in 2025-2026 appeared fi…
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