Tesco Media announces the launch of new ad platform, shoppable formats and smarter in-store media

Tesco to bring influencer content into stores in retail media shake-up

Tesco has announced that it is introducing a host of influencer content across its stores, website and app. It unveiled the new offering at its Tesco Media Upfront event last week, with brands able to feature influencer-led videos across its network of more than 3,800 digital screens, including 2,800 in Tesco Express stores. The move...

New ad platform bolsters Tesco retail media offensive - DecisionMarketing

New ad platform bolsters Tesco retail media offensive. Self-service 'Ad Manager' platform gives brands greater control and transparency

Tesco Media announces the launch of new ad platform, shoppable formats and smarter in-store media

Tesco Media has unveiled a series of new capabilities designed to help brands turn deeper customer understanding into more helpful media experiences, more connected shopping journeys and clearer proof of growth. These were announced at its 2026 Upfront event.Key here is Ad Manager, a new client facing platform designed to make planning, booking, measuring and optimising media simpler, more connected and more useful for brands. The self-service p…