Tesco lets brands create their own retail media ads using AI - RetailDetail EU

Tesco unveils AI creative tool in retail media upgrade - DecisionMarketing

Tesco Media has launched a new AI-powered digital tool designed to simplify and speed up creative production, that automatically generates compliant ads in all the formats brands need, across both onsite and offsite. The Tesco Media Creative Studio, which is one of a series of updates to its network, can customise creative for current shoppers, lapsed buyers, and new customers, to ensure campaigns feel personalised and relevant. This approach no…

Tesco lets brands create their own retail media ads using AI - RetailDetail EU

Tesco's retail media platform is launching Creative Studio, a generative AI tool that helps brands create their own advertisements. After all, more than 60% of shoppers are open to discovering new things while shopping, and therefore to retail media, according to the British retailer.