Tena ‘Rethink Bladder Leaks’: A true show of strength - DecisionMarketing

Tena ‘Rethink Bladder Leaks’: A true show of strength - DecisionMarketing

Sadly, it seems to get everyone in the end, some sooner than others, but leaky bladders are an age-old problem that, funnily enough, no-one wants to talk about, let alone tackle. The issue is even more common in women and who better than Essity owned brand Tena, which has specialised in incontinence “solutions” for decades, to get on the front foot? Enter a new global campaign created by AMV BBDO that aims to challenge negative stereotypes and s…