Sydney Swans Crisis Raises Reputational Risk of Sports Sponsorship

Isaac Heeney kid’s book promotion hidden after Swans scandal

Promotion for Isaac Heeney’s children’s book series has disappeared from Allen & Unwin’s Instagram grid following the scandal engulfing the Sydney Swans.

Sponsor presses pause on Heeney, Warner ambassador roles

Telstra is the latest Sydney Swans sponsor to speak up about their stance on promotional activities involving the team, while a police investigation is undertaken into sexual assault claims against a number of players.

Swans players could face up to $600,000 sponsorship hit

The telco said it was “deeply concerned” by the allegations and would make final decisions on its sponsorships once the police investigation is complete.

Telstra suspends Swans players from brand ambassador program

The telco said it was “deeply concerned” by the allegations and would make final decisions on its sponsorships once the police investigation is complete.

Sydney Swans crisis raises reputational risk of sports sponsorship

The crisis engulfing AFL team Sydney Swans over sexual assault allegations involving five players is putting the club’s lucrative sponsorship relationships under scrutiny, with a leading crisis communications expert warning commercial partners now face their own reputational considerations.Crisis and reputation consultant Sally Branson told Mumbrella the fallout from the allegations involving Swans players became a […]