Tariffs drive up U.S. auto prices by 2.5%
- Kia intends to launch its EV4 electric sedan, sized for the mid-range segment, in the United States in 2025, with all units imported from South Korea.
- The EV4 will be subject to a 25% import tariff established during the previous administration’s trade policies and does not qualify for the $7,500 federal tax credit.
- The EV4 comes with a choice of two batteries: a standard range pack with a capacity of 58.3 kWh and a larger long-range pack of 81.4 kWh, with the latter capable of an estimated 630 kilometers on the WLTP cycle.
- The average price of new cars increased 0.8% year-over-year to $49,530 in April amid tightening supply and dealers raising prices for trade-ins and restocking.
- Rising tariffs contribute to higher vehicle prices and constrained inventories, which may challenge Kia’s ability to price the EV4 competitively in the U.S.
12 Articles
12 Articles

Tariffs drive up U.S. auto prices by 2.5%
(TestMiles) - A 25% tariff on imported vehicles and parts makes new and used cars more expensive, forcing automakers to rethink pricing, production, and who foots the bill, consumers or brands. Why does this matter right now? Whether you’re eyeing a Korean crossover, a German sedan, or a Japanese hybrid, odds are you’re paying more for it than you would have just six months ago. The reason? The U.S. government imposed a 25% tariff on imported ve…
Why Brands Should Treat Tariffs Like Sales Tax
Consumers are waking up to a new economic reality: things cost more. From hot sake to tinted moisturizer to vehicles, the everyday evidence is piling up. For brand leaders, especially in retail, this isn’t just about inflation. It’s about trust — and how it’s built or broken in the age of tariff trickle-down. The assumption […]
Kia Will Not Produce EV4 Sedan in U.S. Despite Tariffs
Kia plans to move ahead with introducing its EV4 electric mid-size sedan to the U.S. market, even though the model will be imported from South Korea and therefore subject to a 25% tariff imposed under former President Donald Trump’s trade policy. A Kia product planner confirmed to U.S. media that the EV4 sedan will be [...] The post Kia Will Not Produce EV4 Sedan in U.S. Despite Tariffs appeared first on EVMagz.
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