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Tariffs drive up U.S. auto prices by 2.5%

  • Kia intends to launch its EV4 electric sedan, sized for the mid-range segment, in the United States in 2025, with all units imported from South Korea.
  • The EV4 will be subject to a 25% import tariff established during the previous administration’s trade policies and does not qualify for the $7,500 federal tax credit.
  • The EV4 comes with a choice of two batteries: a standard range pack with a capacity of 58.3 kWh and a larger long-range pack of 81.4 kWh, with the latter capable of an estimated 630 kilometers on the WLTP cycle.
  • The average price of new cars increased 0.8% year-over-year to $49,530 in April amid tightening supply and dealers raising prices for trade-ins and restocking.
  • Rising tariffs contribute to higher vehicle prices and constrained inventories, which may challenge Kia’s ability to price the EV4 competitively in the U.S.
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Bloomberg broke the news in United States on Friday, May 9, 2025.
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