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Target lifts annual forecasts again as Fiddelke’s turnaround takes root

The retailer said traffic rose 3.6% and digital comparable sales jumped 8.7% as price cuts and refreshed merchandise lifted demand.

  • On Wednesday, Target raised its annual sales forecast after second-quarter results beat expectations, bolstered by a nearly $1 billion tariff refund that supercharged earnings.
  • CEO Michael Fiddelke has focused on turnaround efforts since taking charge last February, reducing prices on more than 10,000 items and refreshing merchandise to attract value-conscious consumers.
  • Comparable sales increased 3.8%, driven by a 3.6% rise in store traffic, while operating margins reached 9.6% including a $752 million after-tax benefit from tariff refunds.
  • Shares of the retailer surged following the report as management raised its full-year earnings forecast range to $9.90 to $10.90 per share, outpacing prior guidance.
  • Fiddelke hinted at further investments in the coming months, including launching beauty studios in more than 600 stores to maintain momentum and strengthen the retailer's competitive position.
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WWD broke the news in New York, United States on Wednesday, August 19, 2026.
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