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Published 23 hours ago • loading... • Updated 13 hours ago
Target lifts annual forecasts again as Fiddelke’s turnaround takes root
The retailer said traffic rose 3.6% and digital comparable sales jumped 8.7% as price cuts and refreshed merchandise lifted demand.
On Wednesday, Target raised its annual sales forecast after second-quarter results beat expectations, bolstered by a nearly $1 billion tariff refund that supercharged earnings.
CEO Michael Fiddelke has focused on turnaround efforts since taking charge last February, reducing prices on more than 10,000 items and refreshing merchandise to attract value-conscious consumers.
Comparable sales increased 3.8%, driven by a 3.6% rise in store traffic, while operating margins reached 9.6% including a $752 million after-tax benefit from tariff refunds.
Shares of the retailer surged following the report as management raised its full-year earnings forecast range to $9.90 to $10.90 per share, outpacing prior guidance.
Fiddelke hinted at further investments in the coming months, including launching beauty studios in more than 600 stores to maintain momentum and strengthen the retailer's competitive position.