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New Merchandise, More Foot Traffic and a $994 Million Tariff Refund Powers a Strong Second Quarter for Target

Target said comparable sales rose 3.8% and net sales gained 5.3% as new merchandise and traffic helped offset weak retail demand.

  • Target reported its second straight quarter of comparable sales gains on Wednesday, as a merchandising overhaul under Target CEO Michael Fiddelke attracts more customers and boosts sales throughout its stores.
  • This growth follows Fiddelke's $6 billion plan unveiled in March to reverse sales slumps. Strategic initiatives also include collaborations with fashion designer Isaac Mizrahi and lifestyle brand LoveShack Fancy to refresh apparel and home goods.
  • Quarterly earnings reached $1.87 billion, or $4.11 per share, for the period ending August 1. Results included a $994 million benefit from tariff refunds, while Chief Financial Officer Jim Lee noted the company continues investing in lower prices.
  • Target upgraded its annual sales outlook to a 5% increase, up from previous 4% predictions, following strong first-half performance. The company now expects per share results for the full year to range between $9.90 and $10.90.
  • While managing economic headwinds, the company continues lowering prices on more than 10,000 items. Fiddelke also confirmed plans to reach 130 full-scale store remodels this year, seeking to maintain momentum despite broader consumer pessimism regarding high prices.
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Winnipeg Free Press broke the news in Winnipeg, Canada on Wednesday, August 19, 2026.
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