Taboola offers to buy Dianomi in deal worth up to A$56m

Taboola expands finance vertical with agreement to acquire Dianomi

Taboola (TBLA) announced an offer to acquire Dianomi, a digital advertising provider specializing in the business, finance, and lifestyle sectors.  The financial terms of the deal were not disclosed.

Taboola offers to buy Dianomi in deal worth up to A$56m

Native advertising firm Dianomi has been snapped up by global adtech company Taboola in a deal worth up to £27m (A$56m).Taboola will pay Dianomi shareholders 64 pence a share in cash, valuing the business at around £19m (A$39m), with the deal rising to a maximum of £27 million if post-acquisition revenue targets are met.Founded in […]

Taboola is buying a rival adtech company to gain a bigger foothold with lucrative finance clients

Taboola CEO Adam Singolda said the company is on a mission to "monetize everything" outside of closed platforms such as Google and Meta.

Dianomi agrees to takeover by adtech firm Taboola

Dianomi has agreed to a recommended takeover by the advertising technology company Taboola, valuing the UK native advertising specialist at up to £27m. Under the deal, Dianomi shareholders will receive 64p in cash per share, valuing the company at about £19m, plus a contingent payment of up to 24p, bringing the maximum consideration to 88p […]